Self-Assessment
Do you have a
trust gap?
7 questions. 3 minutes. Find out if your video strategy is costing you patients, students, and donors — and what to do about it.
No email required to see your results.
01
When a prospective patient, student, or donor researches your organization online, what do they actually find?
02
Think about the last time someone chose a competitor over your organization. What do you think drove that decision?
03
Between the moment someone discovers your organization and the moment they commit — how hard is your content working for you?
04
When it comes to video specifically, which best describes where you are?
05
After your organization produces a video, what typically happens to it?
06
If you were to greenlight a video project today, how clearly could you articulate what success looks like 90 days after launch?
07
Organizations that see real ROI from video treat it as a strategic investment, not a line item. Where does your organization fall?